Product Marketing Analyst

We have an exciting opportunity to join one of Europe’s leading manufacturer’s, based in Bonn/Germany or Foetz/Luxembourg but we also offer a hybrid working solution. McBride is the leading supplier of Private Label Household and professional cleaning/hygiene products for Europe's largest and most successful retailers as well as producing own brand products.

The formula for our success is quite straightforward: we work by our Key Values – Always Committed, Working Together, Aspire to be the best and Giving and Taking Accountability to create a positive environment for all McBride employees.

Job Purpose

The Product Marketing Analyst is supporting the product portfolio recommendation and related product management activities, assisting sales in the commercialisation of McBride product offering in his/her specific sub-category.

He / she is focused on market understanding and information gathering. He is involved in the local project in the NPD/EPD pipeline and follow all related activities (NPDs/EPDs) including the local activation and customisation work to ensure the McBride product portfolio is fit to the market requirements (consumer and customer fit).

The Product Marketing Analyst supports the (Senior) Product Marketing Manager and Category Leader with all relevant product information required to build their product and category plans.

Your responsibilities will be

Market Monitoring

• Analyses market data,starting bulding market knowledge.
• Analyses customers' assortment.
• Analyses price gaps between private label and brands.
• Monitors local brands and competitors (in collaboration with R&D and Sales).

Category Planning

• Contributes with info and ideas to (Senior) Product Marketing Manager and the Category Leader.
• Gathers information to help defines consumers and customers’ needs.
• Analyses NSV and margins from our local existing references.
• Helps local customer account plans and relevant category plans to align.
• Supports McBride brands and licences (range of products and communication activities).

Product Portfolio Management

• Collects and gathers info on portfolio needs.
• Customizes (perfum/color/packaging / cust. policies) local product ranges for each segment
• Asks for performance alignment and gives inputs to define cost targets.
• Collects info for claim definition and asks for validation (from R&D).
• Supports the process to agree category's complexity rules.
• Works within the defined complexity rules and supports sales in derogation process.

Project Management

• Follows up mainly simple projects using relevant tools.
• Follows up project completion within agreed timelines and budget.

Customers / Tenders Support

• Inputs info to (Senior) Product Marketing Manager to help sales define products' offers.
• Provides information as part of the offer briefing process (inputs).
• Supports sales to address customers simple requests.
• Following received guideline, is able to create simple customer presentations for specific topics.
• Prepares customer's presentations.

Skills and education we are looking for

• Understand the FMCG and retail markets
• Is able to analyze market data measures
• Is able to build a category plan
• Is able to work in an international environment
• Understand financials
• Understand manufacturing capabilities
• Understand R&D ways of working and tools
• Is able to understand and apply complexity rules
• Basic to intermediate experience of SAP
• Understand NPD process and related tools
• Intermediate to advanced experience of Microsoft Office
• Language English and German mandatory

What will make you successful

• Self confidence
• Drive for excellence
• Collaborative team working
• Effective communication
• Impact & Influence
• Problem analysis
• Commercial awareness
• Flexibility & adaptability
• Planning and organising
• Self-organisation

What can you expect 

• To join a talented team where your contribution is recognised
• To work in a challenging, fast paced, international company