Digital Growth & Innovation Manager (M/F/D)

Are you passionate about digital marketing, data, and emerging technologies? Are you looking to join a vibrant ecosystem that seamlessly blends retail, entertainment, gastronomy, and culture? Look no further!

For one of our most prestigious clients—a major, highly innovative multi-experiential destination in Luxembourg—we are looking for :

Digital Growth & Innovation Manager (M/F/D)

The Context

Digital innovation is at the very core of our client's strategy.

To drive audience growth, boost engagement, and maximize brand visibility, they rely on a robust data-driven and AI-integrated approach. In this newly redefined environment, you will be the ultimate digital growth architect, taking ownership of paid media, SEO, analytics, and marketing technology.

Your Role & Responsibilities

Working closely with the Head of Marketing & Communications, you will spearhead digital performance and ensure the brand remains ahead of the curve.

• Performance Marketing: Design, implement, and optimize the digital acquisition strategy across Google, Meta, and emerging platforms. You will manage budgets, define KPIs, and challenge external agencies to guarantee the best possible ROI.
• SEO & Organic Growth: Drive the global SEO roadmap. From technical improvements and keyword strategies to content optimization and local discovery (Google Business Profile), you will maximize organic visibility.
• Data & Analytics: Act as the master of the analytics ecosystem. You will leverage GA4, tracking tools, and visualization dashboards to deliver actionable insights and foster a data-driven mindset across the company.
• AI Integration & Innovation: Be the internal pioneer for Artificial Intelligence. You will identify and deploy AI-powered tools to enhance marketing efficiency, while training your colleagues on how to leverage these new technologies effectively.
• Cross-functional Leadership: Act as the go-to digital expert, collaborating daily with CRM, Content, and Social Media teams to build a cohesive and highly engaging digital lifecycle for visitors.

Your Profile

• Education & Experience: You hold a Bachelor’s or Master’s degree in Marketing, Digital Communications, or Data, backed by at least 4 years of hands-on experience in digital performance marketing and analytics.
• Technical Stack: You have proven expertise managing paid media budgets and campaigns. You are highly proficient in Meta Ads, Google Ads, GA4, Google Tag Manager, and Google Search Console.
• Tooling: Familiarity with CRM ecosystems (such as HubSpot, Brevo, or Mailchimp) and reporting tools (Looker Studio, Power BI).
• AI-Savvy: You have practical experience using AI tools in a marketing context (ChatGPT, Claude, Midjourney, Jasper, etc.) and naturally stay on top of tech trends.
• Soft Skills: You are highly analytical, autonomous, and solutions-oriented. You possess strong stakeholder management skills and a deeply collaborative mindset.
• Languages: You are completely fluent in English and French (both written and spoken). A good command of German is a strong asset.

Ready to take up this new challenge?

Randstad champions equal opportunities. We recruit strictly on the basis of skills and alignment with the role, regardless of age, nationality, gender, or background. If you fit the strict criteria above, do not hesitate to apply. We look forward to meeting you!